The COVID-19 crisis requires clear communication more than ever. Information and instructions change rapidly. How do you ensure that patients and (healthcare) professionals still understand what is happening and what is required of them? Clear visual communication helps. It provides an overview and prevents questions so that the valuable time of care professionals can be spent on primary care.

In recent months Panton has helped various (care) institutions with their communication challenges. Below are some striking examples. Read below which lessons about (visual) communication are more important than ever.

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Clear care path for patient and relatives

Patients who are admitted with a corona infection; and their relatives; have many questions about what lies ahead. At the Maasstad Hospital, nurses spent a lot of time answering these questions. They lacked tools to properly explain the steps and phases of the treatment to all patient groups.

Together with the employees of the Maasstad Hospital, we developed an infographic that explains the process of COVID care and the rules of conduct in the hospital with pictures. A second infographic can be used to discuss the process of passing away, when it has become clear that there is no chance of recovery.

Implementation of home monitoring

The Antonius Zorggroep offers COVID patients the possibility of being monitored at home after their admission. This allows COVID patients to go home earlier.

In this new process, which had to be implemented in a short period of time, it is important that the care workers involved know what is happening in each step and who is responsible for it. This visual shows this in a clear way.

The Antonius Care Group uses this visual to train the specialists, nurses and GPs involved in the implementation of this new process. 

Functioning of the crisis stock of IC medication

The Covid Crisis Stock (CCV) prevents shortages of crucial medication in the Intensive Care departments of Dutch hospitals. There was a lack of clarity about the functioning of the crisis stock among different stakeholders such as hospitals, suppliers and governmental bodies.

This visual not only provided clarity, but also a common starting point for constructive discussion and decision-making. This visual was commissioned by the Landelijk Coordinatiecentrum Geneesmiddelen(National Medicines Coordination Center) (part of the NVZA).

patient logistics visualised

In the first days of the covid outbreak in the Netherlands, hospitals were confronted with large groups of patients. In the province of Noord-Brabant, the hospitals rapidly went through the escalation stages green (ICU at usual level), orange (some planned operations postponed) and red (all non-urgent operations cancelled). Together with the Radboudumc and the Amphia, a Medical Metro Line was developed which maps out which patient should go to which department.

More information can be found here.

3 lessons in visual communication

Visual communication is a powerful tool for making complex information easier to understand. Especially for people with low language skills. Now more than ever, the lessons listed below have major impact on the success of communication.

  1. Communicate simply in language and images (and dare to choose what you do and do not communicate).
  2. Do not communicate too much at once, but offer the information when it is relevant.
  3. Be consistent and avoid clutter. Make sure that information provided through different channels is in line with each other.

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