Zaans Medisch Centrum, a hospital in Netherland, opened a new building and published a new website in 2017. Together with the online strategists of Present Media and the developers of Netbasics, Panton was given the opportunity to give form to this website. Like the new building, the website should offer a 'positive entrance'. People should immediately and intuitively know where to go, as befits the Zaans identity.
Personas
There’s no need to say user are of central importance. But how to ensure that the user’s demands are heard? How do they get a voice on the website? During one whole day we collected these wishes. Participants included patients or/and their representatives, care profesionals, facility employees and chain partners. Results from our research into the patient population and the users session led to a number of seven different personas, representing the various target groups. These personas helped making the right choices in form, contents and interaction.
Top tasks
The old website of the Zaans Medisch Centrum contained a lot of information. However, a lot of that information was difficult to find for users. For that reason we mapped the 'top tasks'. Top tasks are the tasks users visit the website once or several times for. On the basis of interviews we discovered for what reasons the various users use the website. So we drew up top task lists for patients as well as visitors.
From wireframes to visual design
Panton constructed wireframes as the basis for the interaction design of the website. The wireframes gave the ZMC a good picture of the structure and functioning of the website on the different devices, from desktop and tablet to mobile phone. We then translated the wireframes into a visual design following the new design guidelines developed by designstudio Silo.
Best online reputation
In appreciation of the quality of the work that was done, the ZMC was nominated by Marketingfacts in the top 3 hospitals with the best online reputation. Please read more about the research into online reputation of hospitals on the website of Marketingfacts.
