MSD (formerly Organon) is a worldwide producer of medication and medical tools. Panton developed the NuvaRing applicator for MSD. The applicator guarantees a hygienic and comfortable way of inserting  of the NuvaRing.

NuvaRing is a contraception device in the form of a small flexible ring which is inserted into the vagina to stay there for 3 weeks. The great advantage of NuvaRing compared to contraception pills is the fact that you don’t have to take a pill daily.

Werkingsprincipe NuvaRing Applicator Schetsen


First there has been research among women in several countries about their attitude towards insertion of the NuvaRing by means of an applicator.
The correct placing and the perception  when  applying the device turned out to be quite important for the development of the tool.  The improvement of comfort during use and the hygienic placing of the NuvaRing were mentioned by many women.

Design concept

With these considerations in mind various concepts were developed and tested.  Tangible prototypes evoke true reactions, so we designed various models  and printed them in 3D. In that way we learned how the women experienced the different types.

We did usability research in several countries, with various prototypes. The results of these tests yielded valuable input for further improvement of the applicator.

Detailing  and prototyping

In cooperation with a local manufacturer a pre-production mould was made. In this way we could define accurately the composition and blend of the synthetic material. By means of extensive mechanical tests the parts were optimalised for assembling and usage. In user tests the design was tested  as well as for technical functionality as user friendliness and comfort.


In de laatste ontwikkelfase ondersteunde Panton MSD bij de zoektocht naar een producent, waarmee de matrijsconstructie en de assemblagelijn van de applicator werden ontwikkeld en het productieproces werd gevalideerd. Vervolgens ontwierp Panton de verpakking en verzorgde ook een concept voor het verpakkingsproces.


De applicator wordt gedefinieerd als een medisch product volgende de CE Medical Device Directive en FDA regulering. Gedurende het ontwerpproces werden alle overwegingen en keuzes gedocumenteerd op basis van het MSD kwaliteitsmanagement systeem. In 2016 kwam de NuvaRing Applicator op de markt.

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